Tasked with re-imagining and creating a new break-frame fleet of global Barbie product commercials. Project goal was to shatter previous conventions and break through the noise of an average toy commercial to change brand perception. Instrumental in concept development, art direction on and off set, styling, casting, and pre and post production.

FALL 2017

Barbie Dream Horse
Barbie Dream Camper
Barbie Club Chelsea Skate Park
Barbie Dolphin Magic
Barbie Pets